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Why is it Important to Use Genuine BMW Parts?

When you drive an extraordinary vehicle like a BMW, you want to make sure it continues to give you that special performance drive after drive. And when you do your own repairs, the best way to keep your BMW running beautifully in Portland is to use genuine BMW parts from the Parts Center at BMW Portland.

Why is it important to use genuine BMW parts? The short answer: quality.

The longer answer: aftermarket parts can be a bit of a mystery in terms of quality. But genuine BMW parts are made specifically to match your BMW vehicle's quality.

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Get it Done Right the First Time with BMW Portland

There's a lot of choices out there for automotive service. What sets the service team at BMW Portland apart from our competitors? It starts with our legacy of quality and professionalism. For years, drivers from Portland, Vancouver, Tigard, Hillsboro and Gresham have trusted BMW Portland with an entire array of automobile service needs, from swapping out tires to installing new wiper blades. And while BMW might be our specialty, we serve proudly serve drivers from across Portland regardless of their vehicle's make and model.

From oil changes, tire rotations and brake testing to an array of complex service…

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Up Your Performance with BMW "M" Parts from BMW Portland


Aerodynamics. Drivetrain. Cockpit. Chassis. Every inch of every new BMW model is carefully and painstakingly engineered to offer the best in power, performance, efficiency, and head-turning style.

But, with BMW M Performance Parts, your ultimate driving machine becomes so much more. It becomes the ultimate playground. See for yourself.

BMW M performance parts and accessories are available for nearly every section of your BMW sedan, convertible, SUV, or coupe. So keep it low-key or take…

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BMW awakens us from the taillight nightmare


Taillights are a styling and efficiency nightmare. Bulky and energy-wasting, these crucial exterior pieces are often neglected when plenty possibilities exist to correct them. The question then is not how to fix the problem but where to start.  BMW has the right answer: Adjust it all.

In the latest BMW prototype, BMW has placed an innovative spin on taillights.  The BMW organic lighting technology poses a simple solution to a once highly-neglected issue. Its OLED…

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Race to the Finish Line with the BMW M Power Meter

Remember the other week when we here at BMW Portland told you about that speed demon who drove his poor 2013 BMW M3 into a ditch? Even though it's his own darn fault and is exactly why we're such big advocates of safe driving in our new and used cars, we still can't help but feel bad for the guy. After all, not only did he total his beautiful car but he's now a worldwide embarrassment after having uploaded his footage of the crash to YouTube.

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