When most folks think of the BMW brand, it's sport sedans like the new BMW 3 Series that are the first to come to mind. And with exciting updates coming to this model's 2023 iteration, the new BMW 3 Series is will be capturing the imagination of drivers all over Portland, OR for years to come.

The BMW Brand has been making some seismic shifts to its SAV lineup in recent years, and perhaps the most significant ones yet are coming to the upcoming 2023 BMW X1. With many more standard features and a newly electrified variant, we're confident that the 2023 BMW X1 will prove a perfect fit for many Portland area drivers.

If you're a fan of the BMW SAV lineup here at our Portland, OR locations, then chances are you've seen the flagship BMW X7. This luxe and spacious new SAV is slated for some significant updates in its next model year, and we have a guide on what you can look forward to.

When it comes to the BMW sedan lineup, the new BMW 7 Series easily ranks among the most popular executive luxury cars on the market. And it's likely to continue to be an incredibly popular pick for Portland area drivers given the slew of significant updates that are coming to its next model year.

There are many automotive industry research firms, and when you look at their averages you'll see that shoppers can take 3-6 months to research the next vehicle they want to buy or lease.

With that time span in mind, we want to speak to upcoming college graduates. Yes, it's the end of March, but it won't be long before you have graduated and secured your first job!

This puts you in an excellent position to potentially take advantage of the BMW College Graduate Program. If you're eligible you'll be able to save on new BMW…

We know that BMW shoppers, like yourself, are discerning. And while some brands might shy away from that challenge, at BMW Portland we celebrate how particular you are about the luxury vehicle you plan to take home!

To help you dial in on your next BMW, we have the Custom Order system that lets you configure every inch of your vehicle from our website.

You'll start by choosing the model you're interested. We'll provide a friendly reminder to let you know if other options--such as electric, diesel, or M Sport--are available. Then you can play with the…

The electrified revolution is well underway, as you can clearly see from the many new BMW EVs for sale here at our Portland, OR dealership. That's why the BMW brand and Electrify America are planning to offer two years of complimentary 30-minute EV charging at all participating public charging stations.

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Whether it's squeaking, grinding, or even the odd brake warning light, there's any number of signs that your BMW car's brakes may be in disrepair. Luckily, when it comes to certified BMW brake service here in Portland, there's no better place to entrust your business to than our service center here at BMW of Portland.

The Consumer Electronics Show has long been one of the best places to showcase emerging technologies in the automotive market, and it's safe to say that BMW stole the show this year. With its new BMW Theatre Screen technology, the BMW brand is poised to change the game for in-car entertainment.

While our guests love the premium exterior design and exceptional performance of our newest BMW models, it's leather upholstery that seems to be the hottest ticket item with most Portland, OR drivers. So, in the interest of creating a more sustainable supply chain for leather, the BMW Brand has partnered with the Leather Working Group, a not-for-profit organization with the aim of certified leather producers and creating a more ethical and sustainable supply chain.