Taillights are a styling and efficiency nightmare. Bulky and energy-wasting, these crucial exterior pieces are often neglected when plenty possibilities exist to correct them. The question then is not how to fix the problem but where to start.  BMW has the right answer: Adjust it all.

In the latest BMW prototype, BMW has placed an innovative spin on taillights.  The BMW organic lighting technology poses a simple solution to a once highly-neglected issue. Its OLED concept stands for" organic light-emitting diodes"--or in other words: Plenty efficiency and style. These lights use just a fraction of power and increase visibility without the need for reflectors. And all is done in typical BMW fashion with plenty appealing, jaw-dropping style.

Unfortunately, this new technology isn't here just let, but that doesn't mean your taillight and headlight needs should remain unanswered.  Take a trip to visit us at BMW Portland in Portland, OR where are supportive staff in the parts and service center are more than happy to help you out.

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