At BMW of Portland, we are excited by the March 7th unveiling of what could become the automobile of the future. On its 100th birthday, BMW unveiled a concept car in Munch that is poised to completely change the game.

Called the BMW VISION NEXT 100, the vehicle “combines coupe-type sportiness with the dynamic elegance of a sedan – but rather than being an anonymous transport machine, it is a highly customized vehicle that is perfectly tailored to suit the driver’s changing needs.”

 

 

BMW is counting on a future where driver choice is the key motivator for automobile function. Rather than banking on an entirely autonomous-driving future, BMW is leaving room for a customizable driving experience in the new concept car, by “offer[ing] a choice of driver-controlled or vehicle-controlled operations, and [changing] the interior of the vehicle…to suit the mode of travel… [T]he entire vehicle focuses on the driver, offering the support needed to maximize the driving experience – for instance by indicating the ideal driving line, steering point and speed. Ease mode sees the interior transform: the steering wheel and center console retract; the headrests turn to the side, and the seats and door trim merge to form a single unit so that the driver and front-seat passenger can turn towards each other.”

It might seem like something out of a sci-fi flick, but this is how BMW believes our world of cars and personal transportation to be changing. So what about you, do you share BMW’s vision for the future of driving or do you think there’s another direction we could be headed in? However you lean, the future unveiled in Munch is still quite a ways off, and we suspect you might need your next luxury vehicle before then. When that time comes, we welcome you to join us in our showroom, located at 2001 SW Jefferson St.. One of our helpful salespeople will be happy to show you any of our large selection of BMW models, and you can sign up for a test drive while you’re here.

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